Premium chocolate manufacturer Lindt USA has launched its new TV advertisement featuring Lindt Global Brand Ambassador and Swiss tennis star Roger Federer.
The new TV spot “Airport,” created by agency of record Gotham Inc., is a humorous look into the life of Federer and the irresistible nature of Lindt’s smooth melting Lindor Truffles. Lindt is also unveiling a special partnership with the Roger Federer Foundation (RFF) that will help raise awareness and funds for the non-profit in conjunction with the Grand Slam tournament in New York.
In the 30-second TV spot, Federer is followed through an airport security screening. The commercial takes a comical turn when two female security agents find it nearly impossible to resist Federer and the Lindor Truffles he is traveling with. The ad culminates with the security agents’ taste testing the Lindor Truffles and ultimately confiscating them for further “investigation.” The new creative, which is a supplement to Lindt’s “Do You Dream in Chocolate” campaign featuring the Lindt Master Chocolatiers and signature Lindor Truffles, will air during a two-week national TV flight (Aug. 29 – Sept. 12, 2010) coinciding with the U.S. Open – a tournament Federer has won five times in the past six years.
In addition to the ad, Lindt is celebrating perfect matches on the court. For every match Federer wins during the Open, Lindt will donate $1,000 to the RFF. The Foundation primarily focuses its efforts in Africa, offering charitable grant-making opportunities to address the critical challenges in education for disadvantaged children. Chocolate lovers can also get in on the action by visiting the Lindt Facebook page and the Perfect Match Fan Giveaway for a chance to win a Nike duffle bag filled with Lindor Truffle every time Federer wins a round during the tournament.
Thomas Linemayr, chief executive officer and president of Lindt USA said “Our new television campaign allows us to showcase our signature smooth melting Lindor Truffles in a fun way, using Federer’s likeability to further extend the Lindt message. We are also happy our support of the Roger Federer Foundation encourages fans to rejoice in Roger’s success not only because he is a great tennis player, but also because every win will help disadvantaged children.”
Federer said “I am excited to continue to grow my partnership with the leader – and my top choice – in premium chocolate. I am also thankful to Lindt for their support of the Roger Federer Foundation. This is a cause I am very passionate about, and it is great to know my potential success on the court will have a positive effect on children in need.”
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