CBS Sports partners with the NCAA, LG Electronics USA and Cinedigm Digital Cinema Corp. to deliver for the first-time ever the 2010 NCAA Men’s Final Four semifinal and national championship games in 3-D. The 3-D broadcast will be available live in up to 100 Cinedigm Certified Digital Cinemas nationwide.
Fans attending the festivities in Indianapolis also can view the games in 3-D on LG’s LCD HDTVs at locations throughout Lucas Oil Stadium and at the NCAA’s interactive fan event, Bracket Town refreshed by Coca-Cola Zero.
The games in 3-D on Saturday, April 3 at 6:00 PM, ET and Monday, April 5 at 9:00 ET will be a fully-produced CBS Sports event with CBS College Sports Network announcers Dave Ryan and Steve Lappas calling the action. Together with LG Electronics USA, which is the Official 3-D Sponsor for CBS Sports’ NCAA Tournament broadcasts and Official Corporate Partner of the NCAA, Cinedigm is bringing the excitement of the NCAA Men’s Final Four in stunning three-dimensional realism to tens of thousands of NCAA basketball fans in theaters across the land.
Ken Aagaard, executive vice president operations and engineering, CBS Sports, said “CBS Sports has always been on the forefront of new technology to enhance the viewing experience. Through our partnership with the NCAA and LG, and the technological innovations of Cinedigm, we are excited to be able to present Men’s Final Four weekend in 3-D offering fans an exciting and different way to view a major sporting event.”
Peter Reiner, senior vice president, marketing, LG Electronics North America, said “Bringing the Men’s Final Four to consumers in 3-D is a prime example of how LG strives to deliver something better – superior technology combined with an unparalleled viewing experience – for consumers. As the Official 3-D Sponsor, we are excited to partner with CBS Sports to bring consumers this immersive 3-D viewing experience and tap into the passion of college sports fans throughout the country.”
{ 0 comments }
