BET has partnered with NorthPoint Solutions to launch a new web video channel- http://www.bet.com/Music/Videos. This new web video channel launched on January 13 will manage and distribute BET’s video content. BET partnered with NorthPoint Solutions to manage and distribute its online music contents and also to increase the reach of the video content. NorthPoint uses Rich Internet Application to help BET to manage and distribute its content online. Bruce Ledbetter, VP Technology for BET.com said “We chose NorthPoint because we knew that they could deliver the technology we needed to take our video distribution to the next level.”
Rich Cooley, Director of Content Solutions at NorthPoint Solutions said “We’re happy to be working with a progressive company like BET, the solution we’ve created and delivered will take their video business to new and more meaningful heights for users, advertisers, partners and BET’s own content team.”
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