Cablevision has announced the launch Punjabi television network, ‘JUS Punjabi’ on Channel 248 to Io International programming pack subscribers. JUS Punjabi presents popular Punjabi language programs will be added to other major South Asian content available as part of iO International, including Sony Entertainment Television Asia, TV Asia, ITV Gold and Zee TV, and Bollywood Hits on Demand.
JUS Punjabi features Punjabi language programs includes:
Virsa
Tawa.Com
Ek Mulakat
Paraji Bachke
Khabran Bollywood Diyan and
Punjabi Pop
JUS Punjabi also delivers daily Punjabi News Bulletins directly from India covering all the latest news from Punjab, Haryana and New Delhi.
Gary Schanman, Cablevision’s senior vice president of video product management said, “Cablevision is pleased to add this exciting new service, our first Punjabi-language offering, and our 13th in-language option, as part of Cablevision’s iO International category. We believe that JUS Punjabi will be a popular service among our South Asian customers, and coupled with Optimum Voice World Call, which allows users to call around the world for one low flat-rate price, makes Cablevision’s international products an outstanding value for our customers.”
Penny Yogiraj Sandhu, President and CEO of Jus Punjab said, “Over the past two years JUS Punjabi has already created a valuable brand in the South Asian TV market, available to millions of homes in the U.S. and now on Cablevision’s iO International. Our success has been directly related to our vision in recognizing the need for a home-grown TV network that gives a voice to our large and vibrant community by allowing them to directly participate in our programs through our highly popular LIVE call-in shows and our focus on the local Indo-Punjabi and Sikh communities in the tri-state area and the rest of the United States.”
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