Comcast has launched four STAR’s South Asian channels to its International Programming subscribers in Chicago area on Sept. 24. Following Hindi entertainment channels are available to Comcast subscribers in areas like the city of Chicago and Chicago’s Northwest Suburbs, including Algonquin, Glenview, Lake Zurich, and Schaumburg.
Star Gold
Star News
Star One and
Star Plus
Natalie Rouse, the director of national ethnic marketing for Comcast, said: “STAR India Networks are part of Comcast’s on-going commitment to our customers to bring value by connecting them to the people, places and programming that are important in their lives. By expanding our already diverse programming, the South Asian community will have many favorite programs available 24 hours a day, only on Comcast.”
“We are pleased to broaden our offering of top rated South Asian content for Comcast’s Chicago area subscribers. The launch of these four channels reflects a number of firsts in the industry and represents the fact that STAR now has the most South Asian channels of any one broadcaster on a cable platform. We look forward to strengthening our relationship with operators across North America and stand firm in our commitment to connect Asian viewers with relevant, compelling and top rated content” stated David Wisnia, STAR’s Senior Vice President of Distribution, Sales and Marketing and Head of STAR’s North American and European offices.
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