Comcast owned Seattle based online video publishing company, ‘thePlatform’ has announced that more than 20 new companies have recently joined the company’s extensive partner program thePlatform Framework. ThePlatform’s open media publishing system (mps) now has an even broader menu of pre-integrated service and technology choices to serve the professional online video market.
More than 80 companies now participate in thePlatform Framework, which spans the entire ecosystem of online video, including:
Advertising campaign management systems
Ad sales networks
Analytics and reporting
Content delivery networks
Content protection
Media formats
Transcending engines
Payment processors
Syndication outlets
Video search
Marty Roberts, vice president of marketing for thePlatform, said: “In an increasingly robust online video environment, media companies want the flexibility to integrate and test new technologies that best suit their business needs without worrying about compatibility issues. Our role is to make online video publishing a seamless process for our customers and allow them to easily publish their content regardless of the technical requirements. thePlatform’s Framework is key to that strategy, and it enables our customers to work with a wide variety of best-in-class companies in the online video space.”
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