Cox has launched MyPrimetime On DEMAND to its digital cable subscribers in Las Vegas and San Diego markets. Cox MyPrimetime On DEMAND will allow subscribers to access popular shows from ABC, NBC, Cartoon Network, FX, TBS, AMC, USA Network, Travel Channel, TNT, A&E and more.
Cox Digital Cable customers in Las Vegas and San Diego will have option to view episodes of top primetime series at anytime, free of charge starting the day after they air on the network.
Cox MyPrimetime On DEMAND is now available to Orange County, Calif.; New England; Kansas/Arkansas; Arizona; Macon, Ga.; Roanoke, Va.; Tulsa, Okla.; Omaha, Neb.; Santa Barbara, Calif.; Hampton Roads, Va. and Greater Louisiana subscribers.
Cox is planning to add more networks to MyPrimetime On DEMAND to offer even more hit shows in MyPrimetime with the beginning of the fall television season.
Bob Nocera, director of marketing, new video services of Cox said, “We’re excited to near the full rollout of MyPrimetime to all Cox systems so that even more of our customers have the opportunity to view their favorite shows on their schedule. The vast majority of customers who have experienced MyPrimetime have already roared their enthusiasm for the service with more than 90 percent saying they will use it again.”
Nocera added, “So far this year, we’ve offered subscribers access to more than 70 popular shows in MyPrimetime including hits like Lost, The Closer, Grey’s Anatomy, Mad Men, Monk, The Office and more – all starting the day after their linear premiere. The availability of these programs On DEMAND takes TV anytime to a new level, adding viewing convenience for our customers and maintaining advertising integrity for our network partners since programs in MyPrimetime can be fast-forward disabled.”
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