Mexican music lovers living in USA will love watching DirecTV’s Spanish- and English-language programming service DIRECTV Mas has launched ‘A Toda Música TV’ on Aug.26. This new music channel delivers best of the Mexican Regional genre both from Mexico and the U.S. including Norteño, Banda Sinaloense, Duranguense, Sierreño, De tierra Caliente, Balada Grupera, Regional Hip Hop, Mariachi, Tropical and Tex Mex.
A Toda Música TV most popular programming includes:
Arriba Y Arriba – A music video show of the most rhythmic and danceable Mexican Music presented by a DJ.
Buenas Noches – A selection of the most romantic and mood setting Mexican music for those wanting to relax and enjoy a moment of romance.
De Gira – A selection of the most exciting concerts, including backstage gossip, of popular artists of this genre performing in the United States.
El Canto del Gallo – This program will present classical inspirational songs to start the day.
Give me Five – This program will feature artists presenting their favorite playlists.
Que Hay de Nuevo – A music video show with a mix of classics and the most recent musical material débuting in the market.
Videografia – This program will present a retrospective of recognized groups of the genre looking into their past and their quest for success.
Videometro – This program presents the top twenty songs of the Mexican Music genre with insights of the hottest artists and most popular songs.
John de Armas, vice president of Más and International said, “DIRECTV Más is proud to bring A Toda Música TV to our customers; we searched for a long time to bring the absolute best regional Mexican music video channel available in the industry. Now, our customers can exclusively experience quality and highly entertaining regional Mexican content in a very intimate setting with the most popular titles and artists. ATM by far surpasses any other music channel in the marketplace today.”
Guillermo Santiso, founder and CEO of ATM said, “There is nothing bigger in music today, English or Spanish, than Mexican Regional music. It is so popular, that the artists and the bands that play this music throughout the U.S. perform about 200 concerts per year, per band. Regional Mexican music accounted for more than 46 percent of all Latin music sales in 2006 and 57 percent in 2007 and it continues to climb, which clearly shows the importance of creating a channel like ATM.”
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