DirecTV to launch PGA Championship Interactive service on Aug. 7 to broadcast 90th PGA Championship held at Oakland Hills Country Club in Michigan played Aug. 7 through Aug. 10. The satcaster also provides with TNT and CBS broadcast feeds and also offers PGA.com through online. This interactive service is free to DirecTV subscribers and will deliver the PGA Championship Tournament coverage in high-definition through four channels, featured holes and a new offering called “Players In Depth.”
DirecTV’s Interactive free service will deliver HD coverage on four channels; three will be unique channels that will focus on a featured group each day, featured holes and a new offering called “Players In Depth.” These channels will be available, along with live network coverage, throughout each network’s broadcast hours, Thursday and Friday from TNT between 1 PM-7 PM ET and on Saturday and Sunday from TNT between 11 AM – 2 PM ET and CBS between 2 PM -7 PM ET. Complimentary online coverage will also be available all four days from PGA.com. The PGA Championship Interactive Mix Channel will display all four channels on a single screen, allowing viewers to select and tune to each as a full-screen channel, each of them available in HD. Each individual channel will also provide access to scores and stats at the push of a button.
“DIRECTV Interactive is to viewers what a great caddie is to the touring pro. We’re their eyes and ears and we make sure they have all the information and the tools they need to get the most out of the game,” said Eric Shanks, executive vice president, DIRECTV Entertainment. “Major championships like the PGA and US OPEN golf and US OPEN tennis provide an incredible stage to showcase our HD and interactive technology and the new, exciting dimension they bring to the televised sports viewing experience. This is what content leadership is all about and what our customers have come to expect as we continue to explore innovative ways to engage the viewer.”
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