DirecTV is planning to launch a special video on demand (VOD) Olympics programming package to its subscribers who have the DIRECTV Plus HD DVR or R22 DVR receiver. DirecTV has reached an agreement with NBC Universal which will provide DirecTV with 10 VOD titles each week, which will include athlete features, Beijing previews, and more.
NBC Universal’s unprecedented 3,600 hours of NBCU Beijing Olympic Games coverage will surpass ABC’s Olympic coverage for the most Olympics broadcast by any network. NBC Universal will present 75 percent of its broadcast Live. NBC Universal coverage of 3,600 total hours of coverage From Aug. 8-24 will be on seven of NBC Universal networks.
NBC Universal will produce more than 500 titles now through the end of the 2008 Beijing Olympic Games and will be available on DIRECTV VOD through the end of the Olympics in both standard-definition and HD.
Eric Shanks, executive vice president, DIRECTV Entertainment said “NBCU’s 2008 Beijing Olympic Games content is an exciting addition to our growing DIRECTV on DEMAND lineup and a great opportunity to generate anticipation for the uniquely enhanced Olympic coverage that NBC plans to distribute to the subscribers of DIRECTV this summer.”
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