NBC Universal (NBCU) and Gas Station TV have announced strategic advertising and content partnership to bring NBCU content to gas stations, beginning, Aug. 31. This partnership will allow advertisers to extend their messaging to a mass audience in communities across the country. NBCU content will be seen by more than 30 million viewers each month during their routine weekly visit to the pump.
NBCU and Gas Station TV deal will also bring a new level of viewing experience to Gas Station TV customers, and additional reach and marketing opportunities for advertisers.
Gas Station TV delivers to consumers when they are in the ideal position to act on marketing messages in more than 100 U.S. DMAs including New York, Los Angeles, Chicago, and Philadelphia. GSTV will continue to lead all sales efforts, with NBC as the exclusive local sales agent providing their strong local television presence in major DMAs.
Mark French, SVP and GM, NBC Everywhere said, “As we focus our efforts on key strategic platforms in the alternative media space, gas stations are a top priority. Our new partnership with Gas Station TV, the clear leader in the fuel platform, combines content from one of the world’s leading media and entertainment companies, NBC Universal, with the dominant leader in the space. This move mirrors our advertisers’ desire for additional scale adjacent to NBCU’s premium content, and allows us to provide the capabilities and Nielsen-confirmed metrics that our clients are looking for, while giving our consumers the best content and technology available in the space.”
Gas Station TV CEO David Leider said, “Gas Station TV continues to be sought out by the top advertisers due to our reach and ability to conduct both national and local campaigns. We chose NBC as our partner as they are the only major network truly committed to giving their loyal viewers the quality programming they enjoy–and now expect–when they are away from the home.”
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