LATV Networks has struck a distribution deal with Prism Broadcasting Network to broadcast WANN-TV in Atlanta. This deal expands LATV’s reach to 37 markets, representing 10 million U.S. Hispanic television households.
LATV’s entry in Atlanta, now reaches 49 million total television households, including 21 of the top 25 Hispanic DMA’s. LATV projects coverage of 53 million homes by year-end 2010.
David Morales, LATV’s Vice President of Distribution & Sales said “With Atlanta’s incredible Latino population growth in the last decade, LATV is thrilled that its alternative programming will be part of that cultural wave. Prism has an incredibly strong promotional machine to support LATV in the market and they are being very aggressive with programming to minority groups.”
Related posts:
- AT&T Sripps Enters Deal To Bring Back Food Network, HGTV
- Comcast Launches ‘High-Speed 2go’ Wireless Data Service in Atlanta
- Sinclair Enters Retransmission Deal With Dish Network
- RCN Launches Mun2 To Basic & Digital Vision Level Subscribers
- Hispanic Media Company Batanga, Inc. Announces The Launch Of The Batanga Network
